A 7 million euro project, funded by the European Commission under the Horizon 2020 programme, was launched at the end of November in Dublin, Ireland.
FAIRshare, which is being led by Teagasc, the Irish Agriculture and Food Development Authority, brings together 22 partners from 15 countries across Europe. The five-year project revolves around the farm advisor community, with the aim to empower them to unlock the potential of digitisation for farmers and society.
The project will engage, enable and empower the independent farm advisory community, through sharing of tools, expertise and experiences. FAIRshare partners believe that by improving agricultural advisors’ understanding and use of digital tools and services, this will enable them to advocate a better uptake of digital technologies by European farmers.
Project Coordinator, Professor Tom Kelly from Teagasc said “Electronic data generation, analytics and communication technologies have the potential to enable more accurate, faster and better decision-making on farms. There is a danger that digitisation and future innovations will be hampered unless the rural advisory community is mobilised to take ownership of digital tools and to advocate at the user interface.
The FAIRshare project has two main objectives. Firstly, to develop an open inventory of the digital tools and services in use internationally, which will be available to all advisors. Secondly, to create a ‘living lab’ which empowers advisors from across the EU to engage and interact with the online inventory.”
FAIRshare will fund 40 different advisory cases that will enable advisors to address the challenge of embedding digital tools in different advisory and farming contexts across the EU. Special focus will be on co-designing powerful communication and engagement approaches for advisors to advocate and inspire their peers and farmer clients, driving a stronger network for the wider and better use of digital tools.
FAIRshare in figures:
5 years of project
22 partners from 15 countries
6 998 652.50 € of budget
TEAGASC – Ireland
CIRCA GROUP EUROPE – IE
ILVO – BE
CEMA – BE
SEASN – Croatia
INAGRO – BE
Agricultural University of Athens – EL
ZLTO – Netherlands
INTIA – ES
IFA – UK
Fundacion Cajamar – ES
Consulai – PT
Hungarian Chamber of Agriculture – HU
BFH – CH
Stichting Wageningen Research – NL
Naturland – Germany
Ministerio de Agricultura, Alimentacion y Medio Ambiente – ES
Association des chambres d’agriculture de l’arc atlantique – FR
LKO – AT
VIESOJI ISTAIGA LIETUVOS ZEMES UKIO KONSULTAVIMO TARNYBA – LT
RURALIS – NO