Back in May IfA gathered a group of stakeholders for the FAIRshare strategic workshop. Participants included agronomists, arable and livestock farmers as well as representatives from the agricultural digital advisory tool & services (DATS) industry. The IfA user case has been developed to overcome the challenge of meeting COVID restrictions on UK farms. By using the ‘I4agri platform’ and the ‘Carbon Assessment Tool’, advisers (specifically sheep vets and agronomists) will be able to remotely consult and train their farming clients. The interactive workshop provided useful insights that will help further develop the IfA user case.
The workshop began with the group creating a SWOT and DESTEP analysis to identify the internal and external factors influencing the adoption of 'DATS' in the UK. The group then created strategic visions for how they would like to see DATS develop over the next 5 years. The vision statements created, together with the milestones set from the group, will inspire the development and implementation of the IfA user case and will provide practical examples and support to the benefit of the advisory and the farmers.