IfA at County Shows to Promote Responsible Antibiotic Use

Innovation for Agriculture (IfA) is pleased to announce it will be attending various County and Agricultural Shows, run by IfA’s partner Agricultural Societies, as part of its antimicrobial awareness programme.

Responsible antibiotic use is important for both humans and livestock to reduce the risk of drug resistance building up in the fight against disease.  UK farmers are obliged to play a substantial part within the industry to achieve specific reduction targets.  IfA can help UK farmers achieve this.

Andrew Lazenby, IfA & RASE CEO says “we believe that fundamentally improving animal health and welfare is how antibiotic use should be reduced.  Farmers can implement robust bio-security systems, ensure they use the right product at the right dose, and can seek alternative treatments to reduce their antibiotic use.

Innovation for Agriculture connects farmers with farming research by working with leading growers, industry experts, and top level UK and EU research centres to gather information on innovations and techniques that will make modern farming more sustainable, resilient, and productive.

IfA is involved in various EU projects, running the Data Driven Dairy Decisions for Farmers (4D4F) and participating in Nefertiti demonstration farm project and the AgroCycle Horizon 2020 research project for the agri-food sector.

IfA’s Soil and Water programme has collaborated with Catchment Sensitive Farming to deliver Healthy Soils workshops as well as running the Soil Farmer of the Year competition with the FCCT.  We are part of the Innovative Farmers network alongside LEAF, Organic Research Centre and the Soil Association.

Through practical and interactive workshops, farm walks, on-farm demonstrations and conferences we are able to share our findings and best practice. That sharing of the latest thinking and advice, alongside practical yet innovative products, is the cornerstone of IfA. It is vital that we help and support farmers in driving profitability in a challenging and evolving market. Helping farmers adapt and realise the benefits of those changes is crucial going forwards.

We’d like to thank all of our supporters and partners for supporting IfA. I hope that you enjoy the Shows and take home plenty of ideas to help your business stay ahead of the game.”

Come and visit IfA at:

  • 12 – 13 May 2018 Nottinghamshire County Show (Stand 17, Avenue A)
  • 15 – 16 May 2018 Pig & Poultry Fair, Warwickshire (
  • 17 – 19 May 2018 Devon County Show (Stand 240, Avenue F)
  • 25 May 2018 Beef Expo, Shrewsbury (Stand 89)
  • 30 May – 2 June 2018 Royal Bath & West Show (Stand 173A, Avenue F)
  • 7 – 9 June 2018 Royal Cornwall Show (Stand 421, Map ref C1)
  • 15 – 17 June 2018 Royal Three Counties Show
  • 20 – 21 June 2018 Lincolnshire Show
  • 18 July 2018 Driffield Show
  • 12 September 2018 UK Dairy Day, Shropshire
  • 13 September 2018 Westmorland County Agricultural Show
  • 15 – 16 September 2018 The Royal County of Berkshire Show
  • 3 October 2018 The Dairy Show, Bath & West
  • 7 February 2019 Dairy Tech, Warwickshire